GoPro, Inc.

GPRO

TechnologyConsumer ElectronicsNASDAQ

$1.32

Market Cap: $216.40M

GoPro, Inc. (GPRO) Valuation Summary

Updated Apr 16, 2026 22:13

Model	Range	Fair Value	Upside
▸ Discounted Cash Flow
Revenue DCF 5Y	$0.11 – $7.01	$1.78	+48.2%
Revenue DCF 10Y	$0.04 – $4.81	$1.21	+1.0%
▸ Trading Multiples
EV/Revenue	$3.47 – $21.42	$5.34	+344.9%

Valuation History

DCF Analysis

GoPro, Inc. (GPRO) Revenue DCF (5Y)

REVENUE DCF FAIR VALUE

$1.21

Market Price

$1.32

Upside / Downside

-8.3%

Verdict

Overvalued

Using a Revenue DCF model with operating margin convergence from -9.3% to a target of 10.1% over 5 years, discounted at a WACC of 9.4%, GoPro, Inc. (GPRO) has an intrinsic value of $1.21 per share (range: $0.04 – $4.81).

Key Assumptions

Current Operating Margin

-9.3%

Target Operating Margin

10.1%

WACC

9.4%

Terminal Growth Rate

3.0%

Historical CapEx/Rev

0.4%

Target CapEx/Rev

6.0%

D&A/Revenue

0.9%

Tax Rate

0.0%

Operating margin fades linearly from the current level to the industry target over the 5-year projection. CapEx intensity fades from the historical average to a maintenance level (D&A × 1.5). Tax is only applied when operating income is positive (NOL shield).

Margin Convergence Projection

USD in millions. Mid-year discounting convention.

Year	Revenue	Growth	Op Margin	Op Income	NOPAT	D&A	CapEx	ΔNWC	FCFF	PV(FCFF)
2026	800	22.7%	-5.4%	-43	-43	7	(8)	3	-47	-45
2027	737	-7.8%	-1.5%	-11	-11	6	(11)	-6	-10	-9
2028	663	-10.0%	2.3%	16	16	6	(14)	-7	15	12
2029	597	-10.0%	6.2%	37	37	5	(16)	-6	33	24
2030	537	-10.0%	10.1%	54	54	5	(17)	-6	47	31
2031	483	-10.0%	10.1%	49	49	4	(18)	-5	40	24
2032	445	-8.0%	10.1%	45	45	4	(19)	-4	33	18
2033	422	-5.2%	10.1%	42	42	4	(21)	-2	28	14
2034	411	-2.5%	10.1%	41	41	3	(22)	-1	24	11
2035	412	0.3%	10.1%	41	41	3	(25)	0	20	9

Enterprise Value Bridge

Sum of PV(FCFF)89

Terminal Value (Gordon Growth at 3.0%)322

PV of Terminal Value136

Enterprise Value226

(–) Net Debt34

Equity Value192

(÷) Shares Outstanding159

Fair Value per Share$1.21

Sensitivity Analysis — WACC × Target Operating Margin

WACC \ Target Op. Margin	4.1%	7.1%	10.1%	13.1%	16.1%
7.4%	$-1	$0	$2	$3	$5
8.4%	$-1	$0	$2	$3	$4
9.4%	$-1	$0	$1	$2	$3
10.4%	$-1	$0	$1	$2	$3
11.4%	$-1	$0	$1	$2	$2

Current price: $1.32. Green = undervalued, Red = overvalued.

Working Capital Assumption

Net Working Capital is modeled at 9.8% of revenue (historical average of receivables + inventory − payables). Changes in NWC (ΔNWC) are computed year-over-year and subtracted from free cash flow.

GoPro, Inc. (GPRO) Revenue DCF (5Y)

REVENUE DCF FAIR VALUE

$1.78

Market Price

$1.32

Upside / Downside

+34.8%

Verdict

Undervalued

Key Assumptions

Current Operating Margin

-9.3%

Target Operating Margin

10.1%

WACC

9.4%

Terminal Growth Rate

3.0%

Historical CapEx/Rev

0.4%

Target CapEx/Rev

6.0%

D&A/Revenue

0.9%

Tax Rate

0.0%

Margin Convergence Projection

USD in millions. Mid-year discounting convention.

Year	Revenue	Growth	Op Margin	Op Income	NOPAT	D&A	CapEx	ΔNWC	FCFF	PV(FCFF)
2026	800	22.7%	-5.4%	-43	-43	7	(12)	3	-52	-49
2027	737	-7.8%	-1.5%	-11	-11	6	(19)	-6	-18	-16
2028	663	-10.0%	2.3%	16	16	6	(25)	-7	3	3
2029	597	-10.0%	6.2%	37	37	5	(29)	-6	19	14
2030	537	-10.0%	10.1%	54	54	5	(32)	-6	32	21

Enterprise Value Bridge

Sum of PV(FCFF)-27

Terminal Value (Gordon Growth at 3.0%)514

PV of Terminal Value343

Enterprise Value316

(–) Net Debt34

Equity Value282

(÷) Shares Outstanding159

Fair Value per Share$1.78

Sensitivity Analysis — WACC × Target Operating Margin

WACC \ Target Op. Margin	4.1%	7.1%	10.1%	13.1%	16.1%
7.4%	$-1	$1	$3	$5	$7
8.4%	$-1	$1	$2	$4	$6
9.4%	$-1	$0	$2	$3	$4
10.4%	$-1	$0	$1	$3	$4
11.4%	$-1	$0	$1	$2	$3

Current price: $1.32. Green = undervalued, Red = overvalued.

Working Capital Assumption

Net Working Capital is modeled at 9.8% of revenue (historical average of receivables + inventory − payables). Changes in NWC (ΔNWC) are computed year-over-year and subtracted from free cash flow.

Trading Multiples

Fair Value

$5.34

Market Price

$1.32

Upside / Downside

+304.5%

Verdict

Undervalued

Using the industry peer median EV/Revenue multiple (trailing + forward), GoPro, Inc. (GPRO) has a fair value of $5.34 based on 7 comparable companies in the Consumer Electronics industry.

EV/Revenue Valuation — Consumer Electronics

USD in millions except Fair Price. Subject company highlighted.

	Mkt Cap ($M)	Trailing EV/Revenue	Forward EV/Revenue
GoPro, Inc.GPRO	209	0.4x	0.3x
SmartRent, Inc.SMRT	283	1.2x	1.0x
Palladyne AI Corp.PDYN	258	47.7x	10.0x
Turtle Beach CorporationTBCH	220	0.9x	0.8x
Information Services Group, Inc.III	200	1.0x	1.0x
Unisys CorporationUIS	178	0.3x	0.3x
Rekor Systems, Inc.REKR	127	2.9x	3.3x
ALT5 Sigma CorporationALTS	122	5.3x	5.9x
Industry Median		1.2x	1.0x
(*) Revenue		652	931
= Enterprise Value		793	967
(-) Net Debt		34	34
Equity Value		760	934
(/) Outstanding shares		159	159
Fair Price		$5	$6

Selected Fair Value (avg of trailing + forward)

$5.34

+304.5%

Disclaimer: Sweet Value Lab provides estimated intrinsic values for informational purposes only. This is not financial advice. All models rely on assumptions that may not reflect future performance. Always do your own research before making investment decisions.

Model

Range

Fair Value

Upside

▸ Discounted Cash Flow

Revenue DCF 5Y

$0.11 – $7.01

$1.78

+48.2%

Revenue DCF 10Y

$0.04 – $4.81

$1.21

+1.0%

▸ Trading Multiples

EV/Revenue

$3.47 – $21.42

$5.34

+344.9%

DCF Analysis

GoPro, Inc. (GPRO) Revenue DCF (5Y)

REVENUE DCF FAIR VALUE

$1.21

Market Price

$1.32

Upside / Downside

-8.3%

Verdict

Overvalued

Key Assumptions

Current Operating Margin

-9.3%

Target Operating Margin

10.1%

WACC

9.4%

Terminal Growth Rate

3.0%

Historical CapEx/Rev

0.4%

Target CapEx/Rev

6.0%

D&A/Revenue

0.9%

Tax Rate

0.0%

Margin Convergence Projection

USD in millions. Mid-year discounting convention.

Year	Revenue	Growth	Op Margin	Op Income	NOPAT	D&A	CapEx	ΔNWC	FCFF	PV(FCFF)
2026	800	22.7%	-5.4%	-43	-43	7	(8)	3	-47	-45
2027	737	-7.8%	-1.5%	-11	-11	6	(11)	-6	-10	-9
2028	663	-10.0%	2.3%	16	16	6	(14)	-7	15	12
2029	597	-10.0%	6.2%	37	37	5	(16)	-6	33	24
2030	537	-10.0%	10.1%	54	54	5	(17)	-6	47	31
2031	483	-10.0%	10.1%	49	49	4	(18)	-5	40	24
2032	445	-8.0%	10.1%	45	45	4	(19)	-4	33	18
2033	422	-5.2%	10.1%	42	42	4	(21)	-2	28	14
2034	411	-2.5%	10.1%	41	41	3	(22)	-1	24	11
2035	412	0.3%	10.1%	41	41	3	(25)	0	20	9

Enterprise Value Bridge

Sum of PV(FCFF)89

Terminal Value (Gordon Growth at 3.0%)322

PV of Terminal Value136

Enterprise Value226

(–) Net Debt34

Equity Value192

(÷) Shares Outstanding159

Fair Value per Share$1.21

Sensitivity Analysis — WACC × Target Operating Margin

WACC \ Target Op. Margin	4.1%	7.1%	10.1%	13.1%	16.1%
7.4%	$-1	$0	$2	$3	$5
8.4%	$-1	$0	$2	$3	$4
9.4%	$-1	$0	$1	$2	$3
10.4%	$-1	$0	$1	$2	$3
11.4%	$-1	$0	$1	$2	$2

Current price: $1.32. Green = undervalued, Red = overvalued.

Working Capital Assumption

Net Working Capital is modeled at 9.8% of revenue (historical average of receivables + inventory − payables). Changes in NWC (ΔNWC) are computed year-over-year and subtracted from free cash flow.

Trading Multiples

Fair Value

$5.34

Market Price

$1.32

Upside / Downside

+304.5%

Verdict

Undervalued

Using the industry peer median EV/Revenue multiple (trailing + forward), GoPro, Inc. (GPRO) has a fair value of $5.34 based on 7 comparable companies in the Consumer Electronics industry.

EV/Revenue Valuation — Consumer Electronics

USD in millions except Fair Price. Subject company highlighted.

	Mkt Cap ($M)	Trailing EV/Revenue	Forward EV/Revenue
GoPro, Inc.GPRO	209	0.4x	0.3x
SmartRent, Inc.SMRT	283	1.2x	1.0x
Palladyne AI Corp.PDYN	258	47.7x	10.0x
Turtle Beach CorporationTBCH	220	0.9x	0.8x
Information Services Group, Inc.III	200	1.0x	1.0x
Unisys CorporationUIS	178	0.3x	0.3x
Rekor Systems, Inc.REKR	127	2.9x	3.3x
ALT5 Sigma CorporationALTS	122	5.3x	5.9x
Industry Median		1.2x	1.0x
(*) Revenue		652	931
= Enterprise Value		793	967
(-) Net Debt		34	34
Equity Value		760	934
(/) Outstanding shares		159	159
Fair Price		$5	$6

Selected Fair Value (avg of trailing + forward)

$5.34

+304.5%